We have established important procedures for keeping patrons, performers, staff, and volunteers safe and healthy at the Orpheum Theatre and Halloran Centre. Read all of the details.


Advertise in the Marquee

The Marquee is the official Broadway program of the Orpheum Theatre, handed out to every patron in attendance. Printed in full color, the program contains information on casts, act breaks, and musical numbers as well as information on upcoming events and activities in 40-48 pages. More than 112,000 copies of the Marquee are distributed over the course of a seven-show Broadway season.

Advertising in the Marquee places your business and message before an active, engaged, and influential group that supports the Orpheum Theatre and our advertisers.

The typical Orpheum Broadway patron is 35-64 years old, with a college degree and household income of over $100,000 a year. If these characteristics sound like your audience, the Marquee might be the perfect castmate for your business.

“With the number of advertising options available today, effective media selection can be very confusing. Having been a Marquee advertiser for several years, we have found this medium to be extremely effective in targeting our demographic and creating the image we want through this high-quality publication.”— Philip Gould, President, Gould's Day Spa & Salon, Inc.

Past Issues of The Marquee program

Advertising Rates
Black & White Display Rates 1-3 Show Weeks/Year 4-7 Show Weeks/Year 8-13 Show Weeks/Year
Inside/Back Cover $1,315/show $1,260/show $1,210/show
Full Page $1,210/show $1,100/show $1,050/show
Half Page $735/show $685/show $655/show
  • Gross rates shown above. 15% commission discount to agencies.
  • Rates shown based on black and white art. Add $200 per week for 4-color art. 
  • The Orpheum Theatre will add an additional 15% if our art department is used to create or alter advertisements.
Advertising Specs
Ad Size Width Depth
Full Page (add an additional .25 bleed on all sides) 5.5" 8.5"
Half Page 5" 3.85"
  • Acceptable file formats: PDF, high resolution JPG, TIFF, EPS, PSD, INDD (Be sure to include all fonts and links)

Ticket Envelope & Ticket Back Sponsorships

The Orpheum Theatre Group prints and distributes 300,000 tickets and ticket envelopes for Broadway shows, concerts, and other events where tickets are purchased. Your logo and/or offer can be featured on the envelope or back of the ticket. Additional benefits include recognition on a Marquee ad for one Broadway show per season, and recognition as a sponsor in the Annual Report. Flexible payment plans are available.

Sponsorship Options:
Ticket Envelope Sponsorship (Outside Flap) $3,500
Ticket Envelope Sponsorship (Inside Flap) $2,500
Ticket Back Sponsorship (Every Third Ticket) $2,000
Close Email Signup